NBA Lockout: “Owners Won”

Filed in Current Affairs, Featured, Marketing/Advertising, Sports--NBA on December 9, 2011 with no comments

The NBA lockout cost the league an estimated $500 million in lost games, but who won and who lost in the process? The owners came out ahead according to Simon Graduate School of Business Marketing Professor George Cook, since the revenue split went down from 57-43 percent in favor of the players reached back in 2005 to the current agreement that is closer to 50-50–weighing in the owners’ favor. The season begins on December 25 with a triple header. Cook says fans can expect to see higher ticket prices next year to help address the economic agreement made during the lockout. For more on Prof. Cook’s views on the lockout, click below.

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About the Author

Charla Stevens Kucko is director of marketing and communications at the Simon Graduate School of Business, University of Rochester. Her primary responsibilities focus on promoting the Simon School, its top-ranked programs, faculty and distinctions to an international media audience, and editing all Simon School internal and external publications including Simon Business, the School’s alumni magazine.

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